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The Trend Report Promo

An article in 2018 predicted that by 2020 84% of internet traffic would be video. It's 2021. While we don't know the numbers in whole, it is a fact that video is one of the most effective marketing tools out there. If you are not using it, you are way behind the curve.

In today’s ever-changing world of technology, video is coming in fast and hard to dominate both the entertainment and marketing space. With multiple devices to choose from — from mobile to tablet, desktop to streaming video on our televisions, more and more people are not only using video to make purchasing decisions, but also changing the way they receive their entertainment. The days of “Prime Time” are over.

Video as streaming content

According to Statista, in 2018:

  • Over 85% of all internet users in the United States watch online video content on any of their devices
  • 25-34 years watched the most video content
  • Adult males spent 40% more time watching video content than adult females

According to Nielsen:

  • More than 64% of people with a WiFi connection are streaming online videos, up 17% from last year

According to a Google-commissioned Nielsen Study

  • 47% of 17 to 49 year olds consider themselves “light” traditional television viewers, and 27% do not watch traditional television at all.

Where are folks getting their entertainment? According to Statista, YouTube is king, with Netflix coming in at a close second when it comes to streaming entertainment.

This content is sourced from https://www.clickz.com/